Our support of children is a longstanding tradition that brings much pride to our associates. We’re celebrating our more than 20-year partnership with Children’s Miracle Network and the miracles that they perform everyday.
We also offer support to The National Center for Missing and Exploited Children by placing missing childrens' photos in our stores and throughout our communities. To date, more than 170 children have been safely recovered as a direct result of their photo being viewed at one of our stores or clubs.
Our children will one day become our leaders and have a lasting impact. Through the support we can offer them now we are ultimately helping laying the groundwork for generations to come. We think that’s a good investment for the future.
More than 1 million Wal-Mart associates help a total of 17 million children each year through our partnership with Children’s Miracle Network.
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Code Adam is a special alert issued over the public address system when a customer reports a missing child in a Wal-Mart store or Sam’s Club.
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In 1996, Wal-Mart teamed up with the National Center for Missing & Exploited Children® (NCMEC) to form the Missing Children's Network.
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