Wal-Mart Produce Has Got To Be NC!

All North Carolina stores will feature local produce throughout the summer with local farmers, free samples, and in-store events

RALEIGH, NC, July 10, 2008 – Local farmers will bring their fruits and vegetables to market this summer at their local Wal-Mart stores across the state. Beginning Friday, July 11th the North Carolina Department of Agriculture and Consumer Services will also host 16 events at Wal-Mart stores in various counties celebrating the bounty of products this state has to offer.

“North Carolina farmers grow some of the finest produce you’ll ever taste,” said Agriculture Commissioner Steve Troxler. “We’ve been taking that message to consumers through our Got to Be NC Agriculture campaign, raising awareness of the many great foods grown and produced in our state.”

Last week Wal-Mart announced its commitment to source more local fruits and vegetables to keep produce prices down and provide affordable selections that are fresh and healthful. The retailer also reported that partnerships with local farmers have grown by 50 percent over the past two years – one example of the company’s efforts to support local economies, cut shipping costs and provide fresh food offerings.

Today, hundreds of growers across the United States provide produce sold in Wal-Mart Supercenters and Neighborhood Markets, making Wal-Mart the nation’s largest purchaser of local produce. During summer months, locally sourced fruits and vegetables that are both grown and available for purchase within a state’s borders make up a fifth of the produce available in Wal-Mart stores.

“We have been working with Wal-Mart since 1996 and Wal-Mart was promoting local grown produce prior to it being’ the fashionable thing to do,’” says Autryville farmer Brent Jackson. “Our farm is centrally located between three of their major distribution centers and we have been delivering fresh NC watermelons, cantaloupes, strawberries and specialty melons to these DC’s since they have been in existence,” Jackson adds.

Jackson gives an example of Wal-Mart’s innovative spirit, he notes how Wal-Mart has always had forward thinking associates who have believed in supporting the local farmers by buying locally and trying new items. One example is the exclusive “NC Sprite Melon,” Wal-Mart was one of the first companies to take the ‘Sprite melon’ and distribute it both within the state and also on a regional level. “Wal-Mart was the first company to take locally grown NC specialty melons (Galia, Magenta, and Piel De Sapo) and promote them within their NC stores, and neighboring states. There is no doubt that Wal-Mart is the main reason the ’Eastern Athena cantaloupe’ has enjoyed such success within NC and other southeastern states,” says Jackson. “I am living proof that Wal-Mart has been and continues to be totally committed to supporting NC Grown Products.”

Wal-Mart estimates that it purchases more than 70 percent of its produce from U.S.-based suppliers, making the company the biggest customer of American agriculture. This year, Wal-Mart expects to source about $400 million in locally grown produce from farmers across the United States.

“Offering local produce has been a Wal-Mart priority for years, and we’re taking it to a new level with a pledge to grow our partnerships with local farmers. We’re committed to purchasing locally grown produce whenever possible,” said Pam Kohn, Wal-Mart’s senior vice president and general merchandise manager for grocery. “Increasing the amount of local produce in our grocery aisles – and adding clear locally grown signage – reflects our dedication to offer the freshest products possible at great prices.”

Beyond the benefits to consumers and economic opportunities for farmers, Wal-Mart’s commitment to locally grown produce is helping to reduce “food miles” – the distance food travels from farm to fork. It is estimated that in the United States, produce travels an average of 1,500 miles from farms to the homes of consumers. Through better logistics planning, better packing of trucks and local sourcing, Wal-Mart expects to save millions of food miles each year.

The following “locally grown events” will take place at North Carolina Wal-Mart Supercenters in July and August:

About Wal-Mart Stores, Inc. (NYSE: WMT)

Wal-Mart Stores, Inc. operates Wal-Mart discount stores, Supercenters, Neighborhood Markets and Sam’s Club locations in the United States. The company operates in Argentina, Brazil, Canada, China, Costa Rica, El Salvador, Guatemala, Honduras, Japan, Mexico, Nicaragua, Puerto Rico and the United Kingdom. Wal-Mart serves more than 176 million customers weekly in 14 markets. The company’s securities are listed on the New York Stock Exchange under the symbol WMT. For more information: www.walmartfacts.com.

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