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Last Updated: Wednesday, July 23, 2008
Responsible Mine-to-Market jewelry initiative launched by Aurafin with Wal-Mart Inc and Conservation International
M2 EquityBites
July 16, 2008 Aurafin is a brand of Richline Group Inc, a wholly-owned subsidiary of Berkshire Hathaway Inc (NYSE:BRK.A) (NYSE:BRK.B), which is a publicly owned investment manager, launched on 15 July a completely traceable, responsibly produced jewellery line, 'Love, Earth' jewellery, available only at Wal-Mart stores, Sam's Clubs locations and on Walmart.com and Samsclub.com, giving customers the ability to trace their 'Love, Earth' piece directly from mine to market. This cooperative initiative between Aurafin and Wal-Mart demonstrates transparency of the materials found in the product and of the standards and criteria by which the product was mined and produced. Click here to read on.
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