Defining sustainability through our products


Global: On October 14, 2010, we announced an acceleration of our global commitment to sustainable agriculture. Our strategy is built on directly connecting farmers with markets, reducing food waste in the supply chain, motivating farmers in our supply chain to produce more with fewer inputs and to responsibly source key agricultural products. Among our key commitments in this area are: Selling $1 billion in food sourced from 1 million small- and medium-sized farmers in emerging markets, doubling the sale of locally sourced produce, increasing the purchase of select crops across Walmart U.S. operations and investing more than $1 billion in our global fresh supply chain over the next five years.


Central America: Our Tierra Fértil (translation: Fertile Soil) program in Central America has assisted over 2,200 farmers and improved the quality of life for 16,600 families by purchasing over $1.1 billion pesos (USD more than $90 million) in fruit, vegetables and grains. In addition to the economic and social value created, the consultancy, training and processes ensure a supply of quality products for our stores.


Canada: In April 2010, Walmart Canada committed to bring only sustainably sourced frozen, wild and farmed fish to its customers by 2013. The initiative supports our long-term sustainability goal to sell products that sustain people and the environment, and reflects commitments being made across our global operations.


Japan: Building on the success of the non-tray packs of chicken introduced in 2009, one of the pioneering initiatives in the supermarket industry of Japan, non-tray pork products were rolled out to our stores in Japan by July 2010. These non-tray products are vacuum-packed in the production areas and shipped to our facilities in Japan, rather than stopping at interim processing factories for traditional repacking. Through the elimination of this step, Walmart Japan cumulatively saved more than 22 tons of trays and wraps by the end of 2010.


Chile: In November 2010, Walmart Chile launched MaticEco, the first phosphate-free detergent in the Chilean market. This is significant, as phosphates are a dangerous water contaminant known to have poisonous effects on aquatic life.

Key Events in 2010


February 10, 2010
Canada – Green Business Summit

Walmart Canada announced that by collaborating across industry sectors, it would be accelerating the implementation of profitable, environmentally sustainable business practices. Canadian companies were challenged to take part in a sustainability commitment signing, where they pledged to implement a new sustainable practice over the next year. Many companies in the audience of more than 350 Canadian business representatives, NGOs, government and environmental leaders in attendance accepted the challenge.


August 11, 2010
Brazil – Retail Forum 2010

This forum represented one of the most important moments in Walmart Brazil's 15-year history. Several commitments to the sustainable development of fisheries and aquaculture in the country, the supply of Amazon and artisan fish in Walmart stores and the development of a traceability program for perishable products were made. In addition, Walmart Brazil announced the results of "Sustainability: Here and Now," research developed in partnership with the Brazilian Environment Ministry to better understand the perceptions of the customers regarding sustainability.


September 8-19, 2010

U.K. – Start Garden Party

In support of Prince Charles' Start initiative – a campaign to help people across the U.K. lead more sustainable lives – ASDA sponsored a series of farmers' markets and cooking demonstrations led by celebrity chefs in the gardens of the Clarence House, Marlborough House and Lancaster House. These events were aimed at encouraging visitors to eat sustainably through a focus on seasonal and local food. Over the 12 days, more than 30,000 attended the events.


November 3, 2010

China – Eco-Packing Fair

Walmart China engaged more than 500 suppliers in an event highlighting best practices and innovations in the area of sustainable packaging. Others in attendance included relevant government departments, the China Packaging Federation (CPF), university professors and more.