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A more sustainable product offering involves examining the full life cycle of a product — from raw materials to where it is made to how the end-product is used. With millions of customers around the world shopping our stores and clubs each week, we are in a position to lead in this area. Today, sustainability is an essential ingredient to bringing value to our customers.
Bringing sustainable products to the forefront
Throughout our global operations, Walmart works with its supply chain to bring more environmentally sustainable products to market. From the Forest Stewardship Council-certified Garanimal brand wooden preschool toys sold in our U.S. stores, to the use of more than 14 million pounds of tire rubber to produce outdoor mats, we have initiated a number of successful collaborations.
In 2011, Walmart Brazil took the step of adding a "Sustainable Products" category at walmart.com.br, making it easier than ever for customers to incorporate sustainable products into their everyday lives. This category features more than 560 sustainability-minded products in five specific categories: organic and natural cosmetics, energy, E-Solidarity, raw materials and alternative transportation. Each featured product includes a summary of environmental benefits, successfully delivering the information and convenience our customers are looking for.
In addition, Walmart Brazil partnered with Walmart Institute to offer more than 400 handcrafted products throughout E-Solidarity, by more than 2,000 artisans, mostly women, in 12 Brazilian states for sale on the website. This partnership has been developed with the social company Solidarium and has created long-lasting income and employment opportunities for these local artisans, their families and communities.
Fair Trade sweetened Daily Chef cherries
In 2011, Sam's Club introduced 14-ounce packages of Daily Chef Dried Montmorency Tart Cherries at 300 locations. These Michigan-grown dried cherries are sweetened with Fair Trade Certified sugar, which enables farmers to earn a higher price for their goods and receive an additional premium fund for community development projects. Such Fair Trade funding has historically been used for schools, scholarships, health care clinics, clean water wells and more.
We recently developed a program to promote the sale of products made by Mexican women who live in indigenous communities and in poverty. In 2011, we returned $30,701 to indigenous female artisans who sold their products in our stores